Individual Documents

Pat Sajak Show Pat Sajak Show- R. J. Reynolds memo explains how auto racing sponsorship was used to get Camel cigarettes advertised on TV. Activity Report -- R. J. Reynolds Activity Report -- R. J. Reynolds- Formerly secret tobacco industry memo shows how the tobacco giant paid for actors to smoke cigarettes in movies; movies, actors, and situations … Product Placement: Joe Camel Campaign Product Placement: Joe Camel Campaign- Industry documents produced in Mangini v. R.J. Reynolds provide a rare inside look at product placement. In some cases itemizes the cigarett… Motion Picture Summary Worksheet Motion Picture Summary Worksheet- RJR one-page summary of recent product placement of RJR cigarettes in movies. Names the movies and the actors involved. Brown and Williamson Tobacco Product Placement in the Movies Brown and Williamson Tobacco Product Placement in the Movies- A formerly secret memo outlines the movies, the money paid, and the stars who took the money to feature smoking cigar… Carleton Product Placement Carleton Product Placement- Formerly secret tobacco industry memo explains exactly how it's done. Tobacco Strategy, 1994 Tobacco Strategy, 1994- Inside memo shows how the tobacco industry influenced the Heartland Institute, National Journalism Center, National Association of Manufacturers, Tax Found… Sylvester Stallone's agreement Sylvester Stallone's agreement- Letter from Stallone documenting his cigarette product placement deal with Brown and Williamson Tobacco. 1978 Lorillard Memo 1978 Lorillard Memo- "The base of our business is the high school student" explains a Lorillard marketing expert in this formerly secret Lorillard memo.