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Gator
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c|net Tech News: Web surfers brace for pop-up downloads
c|net Tech News: Web surfers brace for pop-up downloads- Gator has turned to what it calls "one-click opt-install." In place of a pop-up advertisement, landing on a partner site p…
c|net Tech News: Gator rushes to court over ad technology
c|net Tech News: Gator rushes to court over ad technology- Lawsuit against the Interactive Advertising Bureau alleging libel is designed to secure Gator's right to sell ads on thi…
news.com.com - Overture Signs Deal With Gator
news.com.com - Overture Signs Deal With Gator- Article revealing that Overture Services has signed a three-year deal with Gator to display its sponsored search listings on pages t…
c|net Tech News: Chorus of Gator critics grows
c|net Tech News: Chorus of Gator critics grows- Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and th…
Slashdot: A New Low for Web Advertisers: Pop-Up Downloads
Slashdot: A New Low for Web Advertisers: Pop-Up Downloads- Report on Gator's pop-up downloads, followed by reader discussion of this and other tactics used by Gator.
Gator's EULA Gone Bad
Gator's EULA Gone Bad- By Ben Edelman. Analysis and criticism of Claria's end user license agreement (EULA).
Adage: Online Ad Vendor Gator Changes Name
Adage: Online Ad Vendor Gator Changes Name- Rebranded as Claria Corp.
Traffick.com - Kicking the Gator Software Habit
Traffick.com - Kicking the Gator Software Habit- Article by Cory Kleinschmidt explains how Gator's TOS violates user privacy, and suggests practical alternatives to this password-…
Documentation of Gator Advertisements and Targeting
Documentation of Gator Advertisements and Targeting- Research that uses reverse engineering techniques to learn more about how Gator targets sites. Includes a utility allowing use…
USA Today: Spyware watches where you surf
USA Today: Spyware watches where you surf- Discusses "freeloading programs" that install spyware components on a user's computer. Gator is among the programs examined.
Forbes.com: Gator's Legal Feud Means Big Publicity
Forbes.com: Gator's Legal Feud Means Big Publicity- Asserts that Gator's legal battle over its "guerilla warfare" marketing tactics is bringing it free publicity and advertising f…
BizReport: Gator Chomps First, Sues Internet Advertising Bureau
BizReport: Gator Chomps First, Sues Internet Advertising Bureau- Article on Gator's lawsuit seeking a gag order on IAB representatives, and a ruling that their software is legal.