The Dark Side Of Marketing seemingly 'Light' Cigarettes: Successful Images and Failed Fact

About The Dark Side Of Marketing seemingly 'Light' Cigarettes: Successful Images and Failed Fact

The Dark Side Of Marketing seemingly 'Light' Cigarettes: Successful Images and Failed Fact- Extensive review of internal tobacco industry memos and documents finds that for 50 years filtered and low tar cigarettes were a marketing campaign designed to reassure smokers, not reduce risk.

---