Advertising and Promoting U.S. Cigarettes in Selected Asian Countries



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Advertising and Promoting U.S. Cigarettes in Selected Asian Countries- A look at global smoking promotional activities by U.S. tobacco companies; some activities said to be illegal, and some said to target nonsmokers and children. "James Coburn, Pierce Brosnan, and Robert Wagner starred in a series of TV commercials for Philip Morris' Lark brand Cigarettes in Japan."