Failed Promises of the Cigarette Industry and its Effect on Consumer Misperceptions about the Health Risks of Smoking

Failed Promises of the Cigarette Industry and its Effect on Consumer Misperceptions about the Health Risks of Smoking- Research reviews the public statements made by the tobacco industry and private statements inside the industry, assesses the extent to which cigarette companies fulfilled their 1954 promises, and evaluates the effect on consumer knowledge of the product.