About The Influence of Caption Features on Clickthrough Patterns in Web Search
The Influence of Caption Features on Clickthrough Patterns in Web Search- By Charles L. A. Clarke, University of Waterloo, Eugene Agichtein, Emory University, and Susan Dumais and Ryen W. White, Microsoft. In: Proceedings of the 30th Annual International ACM SIGIR Conference, July 2007. The results of the study suggest that relatively simple caption features such as the presence of all terms query terms, the readability of the snippet, and the length of the URL shown in the caption, can significantly influence users´ Web search behavior. The experiments are based on the Windows Live search engine, which may use ODP titles and descriptions when generating captions.
